129. Shama Soni

Shama Soni

https://www.linkedin.com/in/shama-soni-41642392/ Shama Soni Entrepreneur - Angel Investor - Speaker - Thought Enrichment New Delhi, Delhi, India

Worked as Senior Vice president - Marketing with an organization for 10 years handling clients like Ikea and Walmart. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to make team goals. Dynamic Director recognized industry-wide for creative leadership and artistic innovation. Highly effective and comfortable working with people at all organizational levels. Presently also working with an NGO, Little India Foundation as Director on board, also handling women's division called NariShakti awards. I am a Reiki Master & Pranic Healer. A philanthropist at heart and a proud mother!

Thanks! Here’s the final refined persona profile for Shama Soni, capturing her rich blend of corporate leadership, creative energy, and social impact:

Shama Soni – Angel Investor, Creative Leader & Social Impact Mentor

Demographics

  • Name: Shama Soni

  • Location: New Delhi, Delhi, India

  • Age Range: 40–55 (based on 10+ years in senior corporate roles and current NGO board leadership)

  • Education: Likely in Marketing, Communications, or Business (based on her SVP role in Marketing)

  • Professional Level: Angel Investor / Director / Philanthropist / Healer / Mentor

Firmographics

  • Industry Background:

    • Marketing & Branding: Senior VP (10 years), worked with clients like IKEA & Walmart

    • Angel Investing: Currently supports early-stage startups, especially with impact and creativity

    • Social Work: Director at Little India Foundation, leads NariShakti Awards

    • Energy Healing: Certified Reiki Master & Pranic Healer

    • Creative Strategy & Leadership

  • Current Roles:

    • Angel Investor

    • NGO Board Member & Women's Advocate

    • Speaker / Mentor / Wellness Facilitator

Psychographics

  • Core Beliefs & Values:

    • Entrepreneurship should serve both purpose and profit

    • Creativity, compassion, and conscious leadership go hand in hand

    • Uplifting women and underserved voices is key to societal progress

    • Healing, harmony, and hustle can co-exist

  • Interests:

    • Women-led businesses, sustainable D2C brands, education, social impact, well-being

    • Startups combining storytelling + substance + soul

    • Helping founders create authentic brand identities and emotional connect

    • Building inclusive platforms with long-term emotional and social equity

  • Hidden Interests (Inferred):

    • Empowering young changemakers and artists

    • Supporting initiatives at the intersection of creativity, community & commerce

    • Startups working in healing, mindfulness, emotional intelligence, and positive media

Pain Points & Challenges

  • Pain Points:

    • Startups with surface-level branding and no deeper emotional resonance

    • Founders who are resistant to feedback or personal growth

    • Lack of empathy in leadership teams

    • Ignoring social responsibility in favor of short-term metrics

  • Frustrations:

    • Overuse of vanity metrics without user-centric impact

    • Burnout culture glamorized as productivity

    • Dismissal of wellness, ethics, or emotional intelligence as "non-core"

    • Gender bias in startup environments

Skills & Competencies

  • Brand Strategy & Global Marketing (IKEA, Walmart level execution)

  • Angel Investing (with an emphasis on emotional + social ROI)

  • Storytelling, Visual Identity & Brand Narrative

  • Women’s Empowerment & Inclusion Strategy

  • Public Speaking & Founder Mentorship

  • Energy Work, Mindfulness, & Wellness Advisory

Communication Preferences

  • Preferred Channels:

    • LinkedIn / Email: For authentic, thoughtful startup pitches

    • In-person (Delhi): For value-aligned collaborations and founder mentorship

    • Social impact events / Women's leadership circles: As speaker, panelist, or advisor

    • Phone/WhatsApp (post-rapport): For personal mentoring and advisory support

🔍 Founder-Fit Snapshot:

Best For Startups In:

✅

Wellness, Lifestyle, Creative Tech, Women-led D2C

✅

Purpose-driven storytelling + product-market fit

✅

Social entrepreneurship & emotional resilience

✅

Founders seeking branding, clarity & inner alignment

✅

This completes her refined investor persona #32 in your growing collection.

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