184. Hartejjh Sethi
https://www.linkedin.com/in/hartejjh/ Hartejjh Sethi FinTECH| 2xFounder| 3 Angel Investment exits | Investing in Equities & Startups | Helping you scale your business. Startup MSME SME Gurugram, Haryana, India
About Hartej is an Entrepreneur & Start up investor & advisor.
Hartej has been successfully handling & growing the family business since 2009, comprising of Manufacturing of:-
Coolants & Lubricants -Automobile Filter's - Oil, Air, Fuel & Cabin -Fire & Safety equipment - FireBALL, FireBlanket, ThrowType Fire Extinguisher.
Hartej has been associated with the startup ecosystem in India since early 2015, funded more than 10 start-ups, mentoring and guiding early stage start-ups regularly.
He is an experienced Chief Executive Officer with a demonstrated history of scaling business, he is skilled in Purchasing, Strategic Planning, Business Development, Product Development, Entrepreneurship, and Team Building.
Strong business professional with more than 9 years of experience in dealing with OEMs such as BPCL, Ashok Leyland, Gulf Oil Corporation, Valvoline, Mahindra as well as the Indian Defense Forces.
Here’s a detailed persona profile for Hartejjh Sethi, based on his LinkedIn profile and inferred background:
🎯 Persona: Hartejjh Sethi
Demographics
Name: Hartejjh Sethi
Age Range: 35–45
Location: Gurugram, Haryana, India
Education: Likely holds a business or engineering background (exact degree not specified)
Professional Level: Founder / CEO / Angel Investor
Firmographics
Industry:
Manufacturing (Automotive & Safety Equipment)
FinTech & Startup Investing
MSME & SME Business Enablement
Organization:
Family Manufacturing Business (CEO since 2009)
Active Angel Investor (10+ startups, 3 exits)
Job Role:
Chief Executive Officer
Startup Investor & Advisor
Scale-up Specialist for SMEs & MSMEs
Psychographics
Interests:
B2B startups (especially those targeting industrial/manufacturing sectors)
FinTech, SME enablement, and real-world scalable business models
Startup mentorship and early-stage guidance
Hidden Interests (Inferred):
Legacy business modernization
Bridging traditional industries with startup innovation
Hobbies:
Equity and startup investing
Networking with founders and VCs
Hidden Hobbies (Inferred):
Experimenting with new business tools or D2C strategies
Engaging in community development around MSMEs
Pain Points & Challenges
Pain Points & Challenges:
Bridging traditional manufacturing with digital transformation
Finding startups that deeply understand B2B or industrial domains
Scaling businesses in Tier 2/3 markets without losing quality
Frustrations (Inferred):
Startup founders who don’t understand real operations or supply chains
Overvalued startups with weak revenue models
Lack of execution-focused teams in early-stage ventures
Skills & Competencies
Strategic Sourcing & Purchasing
Product & Business Development
OEM & B2B Deal-Making (Defense, Automotive, Oil & Gas)
Startup Scaling & Mentorship
Team Building & Cross-functional Leadership
Fire Safety & Auto Component Manufacturing
Communication Preferences
Preferred Communication Channel:
Likely open to LinkedIn for initial engagement
Prefers WhatsApp or email for quick business follow-ups
Appreciates short, business-aligned, ROI-driven communication
Favors a straightforward, practical tone over hype
Would you like help crafting a pitch for Hartejjh—perhaps to position a B2B SaaS or FinTech product that could help manufacturers, SMEs, or startups scale more effectively?
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