73. Subhayu Chakraborti

Subhayu Chakraborti

https://www.linkedin.com/in/subhayuc/ Subhayu Chakraborti Founder I Marketing I Growth Hacker | Digital Strategist | Angel Investor Pune, Maharashtra, India

Digital craftsmanship requires a perfect digital crafter. You are looking at one, with one and half decades of experience that spans the seas of both Google and Microsoft making a perfect melange of expertise and experience which is sector agnostic. Digital asset management comes naturally as does the flair for out -of -the- box digital and social initiatives. A proven track record of leading cross -functional teams focused on conceiving and implementing humungous digital and E-commerce projects. Gung ho and go getting is the theme and the motto.


Here’s a detailed and vibrant persona profile for Subhayu Chakraborti, crafted for B2C founders, growth-stage startups, and product teams seeking investment, digital scale, or go-to-market guidance:


🧑‍💼 Demographics

  • Name: Subhayu Chakraborti

  • Location: Pune, Maharashtra, India

  • Experience: 15+ years across digital marketing, product growth, and digital strategy

  • Professional Level: Founder | Growth Hacker | Angel Investor | Digital Strategist


🏢 Firmographics

  • Current Role:

    • Founder – (Company name not listed, but clearly active in digital, e-commerce, or brand strategy)

    • Angel Investor – Backing high-growth, digitally native brands

    • Growth & Digital Strategy Expert – Cross-industry, sector-agnostic approach

  • Past Experience:

    • Worked across Google and Microsoft, bringing platform-level scale and insight

    • Leads cross-functional teams for large-scale digital transformation and e-commerce rollouts

  • Sectoral Focus:

    • Digital-first startups

    • Consumer tech, E-commerce, SaaS, and D2C

    • Marketing automation, Social media-led growth, and Digital Asset Management


🧠 Psychographics

  • Interests:

    • Building and backing bold, creative, digital-first startups

    • Identifying under-optimized products and unlocking their digital growth potential

    • Blending creativity and data to drive viral traction and performance marketing

    • Supporting founders who are product-obsessed but need strategic GTM firepower

  • Hidden Interests (Inferred):

    • Story-driven consumer brands with sharp positioning

    • Martech, AdTech, and AI-powered growth tools

    • Scalable personal branding strategies for founders and products

  • Hobbies (Inferred):

    • Experimenting with new digital tools and growth hacks

    • Attending or mentoring at growth hacking bootcamps and D2C/startup accelerators

    • Writing or sharing playbooks on digital brand building


⚠️ Pain Points & Challenges

  • Pain Points He Solves:

    • Lack of brand visibility in crowded digital spaces

    • Broken funnels in D2C or e-commerce GTM

    • Startups with poor performance marketing or content ROI

    • Product-market fit struggles masked by low-scale digital execution

  • Frustrations (Inferred):

    • Cookie-cutter marketing tactics with no originality

    • Founders ignoring branding while obsessing over CAC

    • Over-indexing on tech without consumer empathy


🛠️ Skills & Competencies

  • Digital Marketing Strategy (Google & Microsoft experience)

  • Growth Hacking & Funnel Optimization

  • E-commerce & D2C Go-to-Market

  • Social Media Virality & Community Building

  • Cross-Functional Team Leadership

  • Digital Asset Management & Brand Positioning

  • Angel Investing in High-Growth Digital Startups


📬 Communication Preferences

  • Preferred Channels:

    • LinkedIn – For founder intros, digital collaboration ideas, investment pitches

    • Email (if available) – Ideal for growth case studies, partnership outreach, or traction-led decks

    • Likely responds best to creative, insight-rich messages that show traction + boldness


🧩 Persona Summary

Subhayu Chakraborti is a powerhouse digital strategist, growth hacker, and angel investor who blends Big Tech experience (Google + Microsoft) with raw startup energy. With a flair for scaling brands in unpredictable markets, he’s the go-to mentor or investor for D2C, SaaS, and e-commerce founders who want to go from "clever idea" to "category leader." Equal parts creative and data-driven, Subhayu brings the perfect storm of execution, strategy, and scale to every team he backs.

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