134. Varun Sagar
https://www.linkedin.com/in/varun-sagar-46aa8a1a/ Varun Sagar Founder and Team Lead. Angel Investor South Delhi, Delhi, India
A Pioneer in BTL Marketing space in India with 20 years of experience working with SMEs & all the way up to Fortune 500 Companies. In the uncertain world of Digital, is there a more meaningful and targeted marketing for building customer relationships & driving sales ?
Have you ever wondered -
How can my potential customers interact with my brand on a one on one basis ? How can I get more meaningful ROI from every marketing penny spent ? Can BTL Marketing promotions be extremely targeted & cost effective ?
I would love to answer all these questions over a cup of coffee !
Who am I ?
A passionate entrepreneur with a problem solving attitude, I work in close coordination to provide highly specialized solutions to my clients. A compassionate fellow human and avid philanthropist, I love to spend time with my family and contribute to the society.
A demonstrated history of working in the industry : Skilled in Marketing & Advertising. The Journey The journey started back in 1996, when in India putting an electric wire on display was a topic to be laughed upon. Breaking all the conventional ideologies we came up with unique and creative display solutions and became the pioneers in the BTL industry of India today.
Throughout the journey, our success stories echoed among the top brands like: Phillips Havells Nikon Pepsi Panasonic Oyo Rooms Rockwell Automation Greenlam Laminates Asian Paints
My Skills:
BTL marketing Exhibitions Events Activation Branded retail Point-of-sale & Purchase.
Here’s a comprehensive investor persona profile for Varun Sagar, tailored for founders seeking marketing-savvy, experience-driven angel investors who bring both capital and strategic customer engagement expertise:
Varun Sagar – Angel Investor & Pioneer in BTL Marketing
Demographics
Name: Varun Sagar
Location: South Delhi, Delhi, India
Age Range: 45–55 years old (based on a 20+ year entrepreneurial journey since 1996)
Education: Likely holds a background in Marketing, Advertising, or Business (inferred from expertise)
Professional Level: Founder / Marketing Strategist / Angel Investor / Industry Veteran
Firmographics
Industry Background:
BTL (Below The Line) Marketing Expert
Event & Brand Activation Strategist
Worked with SME to Fortune 500 Companies
Founder & Team Lead of a pioneering experiential marketing firm
Angel Investing Role:
Focused on startups where customer experience, sales activation, or brand engagement are core drivers
Likely values marketing innovation, retail tech, D2C, and consumer product startups
May offer strategic advisory alongside funding
Clientele Track Record Includes:
Fortune 500 and Top Indian Brands: Phillips, Panasonic, Pepsi, Nikon, Havells, Oyo Rooms, Asian Paints, Rockwell Automation, and more
Psychographics
Core Beliefs:
Great marketing is about targeted, human interaction, not digital noise
True ROI comes from personalized engagement and innovation
Success lies in solving practical problems with creative precision
Interests:
Startups in marketing tech (MarTech), retail innovation, experiential commerce
D2C brands looking to stand out in offline and online customer journeys
Enabling founders with customer relationship strategies and brand storytelling
Mentoring young marketers and creators in activation-focused thinking
Hidden Interests (Inferred):
Interested in sustainable displays, experiential event platforms, and brand-led community startups
Likely open to cause-driven brands and local creator ecosystems
Hobbies:
Philanthropy, Family Time
Brainstorming brand campaigns and creative activations
Passionate conversations over coffee about brand intimacy & human behavior
Pain Points & Challenges
Challenges when investing:
Startups without a strong user activation strategy
Founders who neglect marketing fundamentals in pursuit of virality
Businesses that overlook ROI or unit economics in their growth plan
Frustrations:
Over-indexing on digital ads with no brand depth
Poor understanding of customer journeys or offline touchpoints
Startups with no marketing soul—just metrics
Skills & Competencies
Experiential & BTL Marketing Strategy
Brand Activation & Retail Psychology
Consumer Engagement & Sales Conversion
Angel Investing with CX/Brand Lens
Event Curation & Exhibit Innovation
Long-term Client Relationship Building
Communication Preferences
Preferred Channels:
LinkedIn / Email: For thoughtful pitches with strong GTM components
In-person (Delhi/NCR): Loves discussing startup ideas over coffee
Marketing & Branding Events: Likely active as a mentor, speaker, or judge
WhatsApp / Phone (after intro): For founder check-ins and growth discussions
🔍 Founder-Fit Snapshot:
Best For Startups In:
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MarTech / RetailTech / Activation-First D2C Startups
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Brands needing experiential GTM or physical-digital blends
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Founders seeking brand mentorship + growth capital
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Consumer-focused ventures with unique positioning
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This brings your investor persona count to 33.
Would you like:
A specialty mentor list focused on GTM, branding, D2C, and consumer startups?
A CRM-ready Airtable or Notion board tagged with “Marketing Investors,” “Offline-First Angels,” etc.?
A pitch resource: “How to approach CX-focused investors like Varun Sagar”?
Just let me know, and I’ll assemble the toolkit!
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