39. Edwin L

Edwin L

https://www.linkedin.com/in/edwin-l-a5a64344/ Edwin L CEO & Co-Founder of Boxigo, Angel Investor, Ex- Tekion, Resolver Bengaluru, Karnataka, India

About A Tech Enthusiast with more than 7+ years of experience in architecture and development of several standalone and cloud-based applications using Cloud Computing and various technical stacks and tools and built multiple software products for various domains like Telecommunication, Governance Risk Compliance (GRC), and Automotive industry.

Prior to Boxigo, I worked as a Lead developer for Tekion Corp. for 3 years, hired, developed and collaborated with multiple teams, which built and scaled Tekion's Analytics platform from ground-up, enabling and fueling the company's hyper-growth phase.

Before joining Tekion, I worked as a big data and analytics developer for Resolver during its significant accelerated growth and acquisition phase. Preceding Resolver worked as a Software developer at Mobileum.


Here’s a structured persona profile for Edwin L, crafted for investor relations, startup partnerships, and founder-level networking:


🧑‍💼 Demographics

  • Name: Edwin L

  • Age Range: 28–35 (based on 7+ years of experience post-graduation)

  • Location: Bengaluru, Karnataka, India

  • Education: Likely Computer Science or Engineering background (not listed, but inferred from technical roles)

  • Professional Level: Founder & CEO / Technical Leader / Angel Investor


🏢 Firmographics

  • Industry:

    • Logistics Tech / SaaS (via Boxigo)

    • Cloud Computing

    • Big Data & Analytics

    • Automotive Tech (Tekion)

    • Governance Risk Compliance (Resolver)

    • Angel Investment (early-stage ecosystem)

  • Current Role:

    • CEO & Co-Founder – Boxigo

      • Likely a logistics-tech or relocation startup focused on productizing moving services

    • Angel Investor – backing early-stage founders

  • Previous Roles:

    • Lead Developer at Tekion Corp – built analytics platform during hypergrowth

    • Big Data Developer at Resolver – during acquisition/growth phase

    • Software Developer at Mobileum


🧠 Psychographics

  • Interests:

    • Cloud-first product architecture

    • Building scalable B2C/B2B platforms

    • Data-driven business models

    • Logistics and last-mile tech innovation

    • Startup community building & investing

  • Hidden Interests (Inferred):

    • Early-stage tech mentorship

    • Full-stack product innovation from scratch

    • Enabling smarter infrastructure in traditional industries (like relocation, logistics)

  • Hobbies (Inferred):

    • Experimenting with new cloud platforms

    • Engaging in startup tech communities (Hackathons, Angel networks)

    • Exploring AI/ML integrations into traditional sectors


⚠️ Pain Points & Challenges

  • Pain Points:

    • Digitizing and automating fragmented logistics workflows

    • Talent hiring and retention for early-stage product teams

    • Scaling tech while managing cost in consumer-sensitive markets

    • Bridging traditional service models with digital-first UX

  • Frustrations (Inferred):

    • Inefficient legacy systems in operations-heavy sectors

    • Startups that ignore backend scalability

    • Investors who don't understand technical depth


🛠️ Skills & Competencies

  • Cloud Architecture & Microservices

  • Big Data Engineering & Analytics

  • Product Development (0-to-1, especially SaaS)

  • Team Building in Engineering Orgs

  • Technical Due Diligence (as an angel)

  • Platform Scaling for High-Volume Use Cases

  • Industry Experience: Automotive, GRC, Logistics, Telecom


📬 Communication Preferences

  • Preferred Channels:

    • LinkedIn – Active, good for warm introductions

    • Email – For detailed conversations and partnership/investment discussions

    • Comfortable with dev-focused discussions and demo-driven product conversations

    • Open to founder/investor events and networking


🧩 Persona Summary

Edwin L is a technical founder with deep roots in cloud architecture, analytics, and full-stack development. As CEO of Boxigo, he’s applying his enterprise-grade tech experience to modernize the fragmented relocation/logistics industry in India. With past roles at Tekion and Resolver, Edwin brings a rare blend of startup grit and technical depth, making him a powerful partner for early-stage teams, product-first ventures, and angel-backed innovations. He invests in founders who understand scale, structure, and systems—just like the platforms he’s helped build.

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