69. Arrpita Alaawadhi

Arrpita Alaawadhi

https://www.linkedin.com/in/arrpita-alaawadhi-5823aab5/ Arrpita Alaawadhi Angel Investor | Co-Founder 1 Minute Finaance and Luxerra Jewellery India

Experienced Associate Researcher with a demonstrated history of working in the non-profit organization management industry. Skilled in Microsoft Excel, Data Analysis, R, SPSS, and Python (Programming Language). Strong research professional with a Master of Science - MS focused in International business economics and finance from Gokhale Institute of Politics and Economics.


🧑‍💼 Demographics

  • Name: Arrpita Alaawadhi

  • Location: India

  • Education:

    • M.Sc. – International Business Economics & Finance

    • Alma mater: Gokhale Institute of Politics and Economics

  • Professional Level: Co-Founder | Angel Investor | Researcher


🏢 Firmographics

  • Current Roles:

    • Angel Investor – Likely investing in FinTech, D2C brands, and data-driven startups

    • Co-Founder – 1 Minute Finaance

      • Aims to make finance simple, accessible, and fast for the modern Indian consumer

      • Likely content-driven, community-focused FinTech or financial literacy initiative

    • Co-Founder – Luxerra Jewellery

      • D2C or boutique brand focused on fashion, luxury, or sustainable jewelry

  • Industry Focus:

    • FinTech / Financial Literacy / Micro-investing

    • D2C Consumer Brands (especially jewelry, fashion, lifestyle)

    • Data Science & Research-Backed Products

    • Women-Centric Ventures & Impact Models


🧠 Psychographics

  • Interests:

    • Financial literacy for underserved audiences (Gen Z, women, Tier 2/3 cities)

    • Supporting women-led or impact-driven brands

    • Backing businesses with research depth, community value, and consumer trust

    • Data-led decision-making and behavioral finance models

  • Hidden Interests (Inferred):

    • Democratizing access to finance through content + tech

    • Merging creativity (jewelry/fashion) with unit economics

    • Promoting ethical consumption and financial empowerment

  • Hobbies (Inferred):

    • Experimenting with content formats around finance

    • Following consumer psychology and data trends

    • Advocating for responsible investing and entrepreneurship


⚠️ Pain Points & Challenges

  • Pain Points:

    • Founders lacking financial clarity or literacy

    • Startups ignoring the importance of community and trust

    • D2C brands with weak brand narrative or shallow market understanding

  • Frustrations (Inferred):

    • Overcomplicating finance for everyday users

    • Businesses prioritizing vanity over fundamentals

    • Lack of product research or data backing in new ventures


🛠️ Skills & Competencies

  • Financial Research & Data Analysis (Excel, R, SPSS, Python)

  • Startup Investment & Evaluation

  • FinTech Content & Education Strategy

  • Brand Building in D2C / Jewelry / Fashion

  • Behavioral Economics & Consumer Insight

  • Product-Market Fit through User-Centric Thinking


📬 Communication Preferences

  • Preferred Channels:

    • LinkedIn – Open to thoughtful founder messages and investment conversations

    • Email/Referrals – For pitch decks, partnership proposals, or research collabs

    • Prefers mission-led outreach with strong narrative + numbers + community impact


🧩 Persona Summary

Arrpita Alaawadhi is a research-driven angel investor and founder across fintech and fashion—a rare blend of data precision and creative intuition. With ventures like 1 Minute Finaance and Luxerra Jewellery, she actively backs companies that simplify complex systems (like finance) or elevate consumer experiences (like luxury/accessories). Arrpita is an ideal investor and mentor for startups at the intersection of community, trust, and financial empowerment, especially those led by women or focused on underserved audiences.

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