74. Ritika Jain
https://www.linkedin.com/in/ritikajain24/ Ritika Jain Co-founder, Trucknetic & Karighar | Building Nutrabooti | Angel Investor Delhi, India
I am the Co-Founder at the NutraBooti - India’s first Nutraceutical brand empowering individuals to live healthier for longer using the power of modern science and magic of Jadi Booti.
I am the Co-Founder at the The Booti Group - India's largest scale-up of Internet First Ceutical Brands with the mission to build India’s most trustable and accessible house of healthcare brands.
Also, I am the founder at Karighar, formely known as The Arsty Barrel, a brand that epitomizes the true essence of Indian craftsmanship and sustainable living. It proudly engages with a network of 500+ skilled artisans, weaving their artistry into every creation.
I am a Human Resource specialist turned social and serial entrepreneur. As a spirited and energetic Human Resource expert, my professional journey commenced within the corporate sphere, where I immersed myself in the heart of strategic alliances and partnerships.
Embracing a disciplined daily routine, I begin my mornings with a yoga session, followed by delving into latest trends to stay ahead of the curve. In my leisure time, I indulge in the creative pursuits of dancing and sketching illustrations. I firmly hold the conviction that India’s uniqueness and immense potentials truly set it apart on the global stage
Here’s a well-crafted persona profile for Ritika Jain, ideal for founders in D2C, healthcare, wellness, sustainability, and cultural brands seeking a visionary investor or mentor who blends scale with soul:
🧑💼 Demographics
Name: Ritika Jain
Location: Delhi, India
Professional Background: HR Strategist → Serial Entrepreneur → Angel Investor
Lifestyle & Values: Yoga practitioner, trend spotter, creative (dance & sketching), rooted in Indian heritage
🏢 Firmographics
Current Roles:
Co-Founder – NutraBooti
India’s first Nutraceutical brand merging modern science with Jadi Booti wisdom
Aims to help people live healthier, longer, naturally
Co-Founder – The Booti Group
Building a house of healthcare brands focused on accessibility and trust
Internet-first scale-up of ceutical (wellness/therapeutic) brands in India
Founder – Karighar (formerly The Artsy Barrel)
A sustainable Indian artisan-led brand supporting 500+ craftsmen
Focused on cultural preservation and eco-conscious living
Angel Investor – Likely backs mission-led startups in D2C, wellness, culture, and sustainability
🧠 Psychographics
Interests:
Empowering India-centric, globally-scalable brands
Championing artisanship, wellness, and modern Ayurveda
Creating high-trust, sustainable D2C ecosystems
Investing in authentic, deeply purposeful businesses led by passionate founders
Hidden Interests (Inferred):
Women-led or inclusive founder teams
Elevating India's natural heritage through modern branding
Brands blending storytelling with consumer trust (like NutraBooti)
Long-term well-being as a business principle, not just a trend
Hobbies:
Yoga, dancing, sketching, trend analysis
Likely a follower of global wellness, conscious consumption, and cultural IP trends
⚠️ Pain Points & Challenges
Pain Points She Solves:
Lack of credibility in the wellness product space
D2C brands lacking narrative depth or cultural authenticity
Under-leveraged Indian IP (craft, herbs, wellness) in a global context
Founder burnout due to poor work-life-foundation balance
Frustrations (Inferred):
Startups chasing virality without substance
Unsustainable scaling models or poor supply chain consciousness
Brands using Indian identity as a gimmick rather than a principle
🛠️ Skills & Competencies
Brand Building (Health, Wellness, Culture)
HR & Strategic Partnerships
Artisan & Community Enablement
Angel Investing in Conscious Businesses
Supply Chain & D2C Operations
Narrative-Led Positioning & Consumer Trust
Women in Business Advocacy
📬 Communication Preferences
Preferred Channels:
LinkedIn – Professional conversations, investments, mentorship
Email/Intro – For thoughtful pitch decks or collaboration inquiries
Likely responds best to authentic storytelling + clear impact + mindful execution
🧩 Persona Summary
Ritika Jain is a new-age angel investor, wellness visionary, and culture-first entrepreneur leading India’s shift toward trust-based consumer brands. As the force behind NutraBooti, The Booti Group, and Karighar, she’s redefining the D2C landscape—bridging India’s indigenous knowledge and creative excellence with global standards. She’s a great fit for founders building meaningful brands, especially those rooted in health, heritage, and sustainability—and who value community as much as conversion.
Would you like help writing a wellness brand intro pitch, a cultural D2C founder message, or a deck slide with strong positioning for Ritika’s lens?
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