32. Preksha J.

Preksha J.

https://www.linkedin.com/in/prekshajain411/ Preksha J. Senior Analyst at Shastra VC (Formerly Veda VC) || Passed CFA Level 1 || Angel Investor Mumbai, Maharashtra, India


🧑‍💼 Demographics

  • Name: Preksha J.

  • Age Range: 24–30 (based on job role and CFA Level 1 status)

  • Location: Mumbai, Maharashtra, India

  • Education: Likely has a finance or economics background (CFA Level 1 passed)

  • Professional Level: Mid-level finance professional / Early-career investor


🏢 Firmographics

  • Industry:

    • Venture Capital

    • Financial Services

    • Early-stage Startup Investing

  • Organization:

    • Shastra VC (formerly Veda VC) – an early-stage VC firm in India

  • Job Role:

    • Senior Analyst – likely handles deal sourcing, financial modeling, due diligence, startup evaluation

    • Angel Investor – also independently evaluates and backs startups


🧠 Psychographics

  • Interests:

    • Early-stage startup ecosystems

    • Financial analysis and modeling

    • Emerging sectors (FinTech, SaaS, Climate, etc.)

    • Learning across industries

    • Women in VC & finance

  • Hidden Interests (Inferred):

    • Supporting underrepresented founders

    • Building a strong personal brand in the VC world

    • Sectoral thesis development

    • Participating in pitch competitions or demo days

  • Hobbies (Inferred):

    • Reading about finance/startups

    • Attending startup/VC networking events

    • Upskilling (e.g., CFA levels, startup finance courses)


⚠️ Pain Points & Challenges

  • Pain Points & Challenges:

    • Filtering high-quality startups from noise in a hyperactive pitch pipeline

    • Establishing credibility and network in a traditionally male-dominated VC space

    • Balancing data-driven analysis with founder intuition

    • Navigating complex cap tables and funding structures at the seed stage

  • Frustrations (Inferred):

    • Startups with poor financial hygiene or unrealistic projections

    • Lack of clarity in founder pitch decks

    • Founders not understanding fundraising dynamics


🛠️ Skills & Competencies

  • Startup Due Diligence

  • Market Research & Competitive Benchmarking

  • Financial Modeling

  • Cap Table Analysis

  • Pitch Deck Review

  • Investment Memo Preparation

  • Valuation & Risk Assessment

  • Portfolio Support (possibly)


📬 Communication Preferences

  • Preferred Communication Channel:

    • LinkedIn (professional presence)

    • Email (formal communication, pitch decks)

    • Likely prefers crisp, structured communication

    • Comfortable with Zoom/Google Meet for founder calls


🧩 Persona Summary

Preksha J. is a sharp, analytical VC professional focused on finding early-stage gems in the Indian startup ecosystem. Backed by a strong finance foundation (CFA Level 1), she blends rigorous analysis with an emerging investor lens. She values clear, data-backed founder pitches and looks for founders who deeply understand their market. As an angel and VC analyst, she plays dual roles—scouting and supporting innovation, while building her personal footprint in the investment space.

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